START MAKING MONEY FROM YOUR SMALL PODCAST
The Micro-Sponsorship Starter Toolkit gives you everything you need to land small, aligned sponsors without needing thousands of listeners or a marketing degree.
Thank you
/ I N S I D E :
📨 Email and DM templates (warm, friendly, and customisable)
🧾 A pricing calculator and rate card cheat sheet
📊 Lead tracker spreadsheet to keep your outreach organised
🧰 A media kit template to help you look legit
🧠 The MATCH system (a simple 5-step sponsor framework)
💬 A welcome guide that ties it all together
"Sponsorship? But I don't have enough listeners..."
Most podcasters never get to the sponsorship stage because they think they need huge numbers. But the truth is, small shows with the right audience can start earning sooner, especially when you work with small, like-minded brands.
That’s what this toolkit is for. It’s a simple, practical set of tools to help you connect with sponsors who actually make sense for your niche. These are clear, honest resources to help you pitch, price, and land your first deal.
/ H O W T H E Y W O R K
Small sponsorships aren’t just smaller versions of big ad deals - they’re something entirely different.
You’re partnering with brands that share your niche and genuinely care about reaching the same kind of listeners you attract.
Instead of blasting generic ads, you’re offering them a warm introduction to an engaged, trusting audience who actually wants what they have to offer. It’s a win for you (because you get to keep creating), a win for them (because they reach the right people), and a win for your listeners (because they hear about products that actually fit their lives).
That’s why this approach feels more natural, and why it works, even if your download numbers are modest.
/ G E T Y O U R S
Get everything you need to start contacting potential sponsors and start getting the return on your hard work that you deserve! 🪛
📨 Email and DM templates (warm, friendly, and customisable)
🧾 A pricing calculator and rate card cheat sheet
📊 Lead tracker spreadsheet to keep your outreach organised
🧰 A media kit template to help you look legit
🧠 The MATCH system (a simple 5-step sponsor framework)
💬 A welcome guide that ties it all together
Thank you
/ W H O I T I S F O R
This toolkit is designed for small, indie podcasters who:
Have a loyal audience, even if it’s small
Care about making their podcast sustainable
Want to partner with brands that actually fit their show
Feel unsure about what to charge or how to pitch
Are tired of waiting for sponsors to notice them
Just want a straightforward way to start earning something back for all the work
If you’ve ever thought “I know my listeners would love to hear about this brand”, but didn’t know where to start, this is for you!
/ G E T Y O U R S
For a one-time payment, no upsells, no fuss. You’ll make that back with one small deal. 🪛
Thank you
/ N O T R E A D Y ?
No problem, you can still get something useful:
Download the free MATCH System PDF - a simple framework for taking your first steps into micro-sponsorships.
Just enter your email here 👉 and I'll send it right over!
/ R E M E M B E R
You don’t need a big audience - just a good fit, a fair price, and the confidence to ask.
This toolkit helps you get started with everything in one place, built by someone who knows what it’s like to be figuring it out from the ground up.
/ G E T Y O U R S
Thank you
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